When I started Rentux.in, it was just a random project I was exploring. Slowly, I got attached, I wanted to make it work, no matter what! Reality hit me and I realised it's a capital intensive project if you plan to own the assets and if it's a marketplace, you'll have to burn a lot initially to get that scale. Also, the fact that it's gonna be really tough to raise funds as people had messed up in the past. Many Investors had burned money behind such rental platforms. All of them, eventually failed or are struggling! Things didn't align. The timing, funding, ability to scale were missing, even though there's a market demand - this is proved because today I have thousands of people visiting Rentux to rent the products without a single rupee spent on marketing! And this pattern continued whenever we pivoted or tried a different project. There was always something major, that didn't align. Sometimes it was lack of demand, thin margins, capital intensive nature...
Just Om Shah things :)